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The Graphic Scoop

By Andrew Stanley 12 Sep, 2016

The Graphic Truth about Graphic Design Fundamentals

For most people, graphic design is a drawing of some sort. It's not a painting per se, but not a computer-generated image either. Or, is it?

But the reality is graphic design is much more complex than what the finished product conveys. That beautiful brochure or flyer in your hand is made for a greater purpose - for visual communication and for solving problems through the use of image, colour, typography and space, as defined by Wikipedia. Yes, it's not just a drawing of some sort, but creative products of the best designers worldwide.

Each of the graphic design used in multiple contexts follow graphic design fundamentals, especially those used for a marketing campaign, to raise awareness or to educate and inform. The elements used in every design must be attractive, visually persuasive and add value.

In the world of business and marketing, graphic design is all these and more. It spells the difference between a flyer that spurs action and one destined for the rubbish bin. So what makes an effective graphic design?


Graphic Designer Secrets

Ask the best graphic designers in Derby and nationwide, and they will tell you that the great design is...

  1.   Part of everyday life

From how your food is presented to the t-shirt that you wear, design plays a major role. It's the one thing that attracts the eye and helps you make a decision whether to eat or buy. And the best graphic design will fulfil your wants, needs and lifestyle choices. Put it on a business perspective, and it will be the driving force that will influence client or consumer behaviour. 

2.   Attracts and persuades customers

There are two things that draw people’s attention and communicate to them - visual and verbal. Done right, the visual communication vehicle will make your brand, product or service noticeable to your customers, you won't even have to say a single word. One look at your flyer, brochure or responsive website and they will know exactly what you want to convey.

Now that you have people's attention, the next is to persuade them to take action. The right graphic design will inform, sell and persuade consumers to learn, buy and believe in your brand. It will aid in building your brand, legitimise your offering and ensure long-term success and profitability.

But attracting and persuading customers through graphic design is only possible if:

  • You understand your target audience. When you do, you can create a marketing material that they can relate to and connect with.
  • The design is kept simple yet conveys a very powerful message. A good example is one of the creative ads used by passivesmokingkills.org. It simply showed a cigarette with the word suicide on one end, and homicide in another. The graphic design may seem lacking, in terms of frills and colours, but its impact is anything but.
By Andrew Stanley 11 Jan, 2016
Independent Website Sales Representative Positions

Stanley Media is seeking motivated individuals with sales experience who wants to be part of a fast growing website hosting and development company. We are looking for someone who is comfortable working independently and as part of a team as an Independent Website Sales Representative. This is a remote position so can be done from home but some face-to-face interaction is encouraged for better results. You will need to turn a cold lead into a warm lead and arrange a meeting between the lead and us.

Stanley Media is a website development company located in Derbyshire, UK.  We specialise in responsive website design, mobile website development, creative graphic design and eCommerce stores. We work one-on-one with business owners to bring them a professional and effective online presence. As a Sales Representative, you will be selling Responsive Website Design and Mobile Websites complete with a Content Management System, hosting services and eCommerce development packages. You will earn a share of revenue from each account you bring in.

  • Marketing and promotional materials provided
  • A self-motivated, innovative, service oriented sales professional will consult with small to medium sized business owners about their online advertising and marketing needs.
  • Qualified applicants will be able to handle all aspects of the sales process, including identifying target clients, analysing company website needs, showcasing Stanley Media's design portfolio and explaining website features, closing the initial sale, and maintaining customer relationships.

Responsibilities include:

  • Identifying prospective clients and working to find leads
  • Generating new leads through cold calling, networking, and referrals
  • Website development sales
  • Website design portfolio presentation
  • Following up with prospective customers and selling new website features or services to current customers
  • Utilise Stanley Media's Project Management software to manage closed sales and communicate project needs

Qualifications & Experience:

  • A strong work ethic: self-disciplined and self-motivated
  • Ability to work effectively with little or no supervision required
  • Outgoing personality with strong interpersonal skills
  • Excellent written and verbal communication skills
  • Organised, detail-oriented, and excellent time-management skills
  • Strong computer skills, internet savvy, and ability to learn new skills
  • No experience necessary but experience selling advertisement, print, or services preferred

Compensation:

Commission only income with a scalable commission rate based on number of sales
Commission paid every two weeks

For consideration, please submit your interest by e-mail to: accounts@stanleymedia.co.uk

Short Skype interview may be required for suitable candidates.

The Graphic Scoop

By Andrew Stanley 12 Sep, 2016

The Graphic Truth about Graphic Design Fundamentals

For most people, graphic design is a drawing of some sort. It's not a painting per se, but not a computer-generated image either. Or, is it?

But the reality is graphic design is much more complex than what the finished product conveys. That beautiful brochure or flyer in your hand is made for a greater purpose - for visual communication and for solving problems through the use of image, colour, typography and space, as defined by Wikipedia. Yes, it's not just a drawing of some sort, but creative products of the best designers worldwide.

Each of the graphic design used in multiple contexts follow graphic design fundamentals, especially those used for a marketing campaign, to raise awareness or to educate and inform. The elements used in every design must be attractive, visually persuasive and add value.

In the world of business and marketing, graphic design is all these and more. It spells the difference between a flyer that spurs action and one destined for the rubbish bin. So what makes an effective graphic design?


Graphic Designer Secrets

Ask the best graphic designers in Derby and nationwide, and they will tell you that the great design is...

  1.   Part of everyday life

From how your food is presented to the t-shirt that you wear, design plays a major role. It's the one thing that attracts the eye and helps you make a decision whether to eat or buy. And the best graphic design will fulfil your wants, needs and lifestyle choices. Put it on a business perspective, and it will be the driving force that will influence client or consumer behaviour. 

2.   Attracts and persuades customers

There are two things that draw people’s attention and communicate to them - visual and verbal. Done right, the visual communication vehicle will make your brand, product or service noticeable to your customers, you won't even have to say a single word. One look at your flyer, brochure or responsive website and they will know exactly what you want to convey.

Now that you have people's attention, the next is to persuade them to take action. The right graphic design will inform, sell and persuade consumers to learn, buy and believe in your brand. It will aid in building your brand, legitimise your offering and ensure long-term success and profitability.

But attracting and persuading customers through graphic design is only possible if:

  • You understand your target audience. When you do, you can create a marketing material that they can relate to and connect with.
  • The design is kept simple yet conveys a very powerful message. A good example is one of the creative ads used by passivesmokingkills.org. It simply showed a cigarette with the word suicide on one end, and homicide in another. The graphic design may seem lacking, in terms of frills and colours, but its impact is anything but.
By Andrew Stanley 11 Jan, 2016
Independent Website Sales Representative Positions

Stanley Media is seeking motivated individuals with sales experience who wants to be part of a fast growing website hosting and development company. We are looking for someone who is comfortable working independently and as part of a team as an Independent Website Sales Representative. This is a remote position so can be done from home but some face-to-face interaction is encouraged for better results. You will need to turn a cold lead into a warm lead and arrange a meeting between the lead and us.

Stanley Media is a website development company located in Derbyshire, UK.  We specialise in responsive website design, mobile website development, creative graphic design and eCommerce stores. We work one-on-one with business owners to bring them a professional and effective online presence. As a Sales Representative, you will be selling Responsive Website Design and Mobile Websites complete with a Content Management System, hosting services and eCommerce development packages. You will earn a share of revenue from each account you bring in.

  • Marketing and promotional materials provided
  • A self-motivated, innovative, service oriented sales professional will consult with small to medium sized business owners about their online advertising and marketing needs.
  • Qualified applicants will be able to handle all aspects of the sales process, including identifying target clients, analysing company website needs, showcasing Stanley Media's design portfolio and explaining website features, closing the initial sale, and maintaining customer relationships.

Responsibilities include:

  • Identifying prospective clients and working to find leads
  • Generating new leads through cold calling, networking, and referrals
  • Website development sales
  • Website design portfolio presentation
  • Following up with prospective customers and selling new website features or services to current customers
  • Utilise Stanley Media's Project Management software to manage closed sales and communicate project needs

Qualifications & Experience:

  • A strong work ethic: self-disciplined and self-motivated
  • Ability to work effectively with little or no supervision required
  • Outgoing personality with strong interpersonal skills
  • Excellent written and verbal communication skills
  • Organised, detail-oriented, and excellent time-management skills
  • Strong computer skills, internet savvy, and ability to learn new skills
  • No experience necessary but experience selling advertisement, print, or services preferred

Compensation:

Commission only income with a scalable commission rate based on number of sales
Commission paid every two weeks

For consideration, please submit your interest by e-mail to: accounts@stanleymedia.co.uk

Short Skype interview may be required for suitable candidates.
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